Australian Representative of Honest Choice

Ausbeef is the official Australian representative of Honest Choice, a respected company known for its premium food products. We work closely with Honest Choice to introduce high-quality Australian items to the Korean market, and likewise, bring carefully selected Korean products into Australia. Our collaboration bridges two cultures through a shared commitment to quality and innovation.

Exactly As Ordered, Straight to Your Table.

With iGogi’s exclusive “As Ordered” service, what you see is exactly what you get. No random cuts, no surprises, just the perfect meat you choose, delivered fresh to your table.

Premium Australian Beef
Premium Australian Beef

Family Meat Platform - igogi

At igogi, we select only the finest, freshest cuts of meat—prepared and packaged with the utmost care, as if serving our own family.

From prestigious Hanwoo beef and premium Korean pork to carefully sourced imported selections, we deliver exceptional quality at fair value through trusted online marketplaces and wholesale customers.

Meat processing R&D

We are a food-tech company equipped with a corporate-affiliated research institute and a smart factory. Leveraging big data, AI, and robotics, we are driving forward innovative new business ventures.

24 Intellectual Property Rights

(10 patents granted, 6 patents pending, 4 trademarks, 4 designs)

2020 Small and Medium Business Technology Innovation Development Project / Service R&D Field

Development of a non-face-to-face sales system for fresh foods using real product images.

We developed a new service platform that displays actual images of fresh foods for online sale and provides detailed product descriptions, enhancing buyer satisfaction and purchase confidence.

Premium Australian Beef
Premium Australian Beef

2021 Data Voucher Support Project

Leveraging big data and AI, we trained systems to understand precise product information and the criteria behind product recommendations. Using AI, we classify cube roll images and provide detailed product information, empowering consumers with greater choice and enhancing their overall satisfaction.

2021 Smart Factory Establishment and Advancement

MES Implementation: Production management, product management, serial number/tracking, monitoring, and equipment interfaces.

To revitalize the Hanwoo beef industry, we digitalized and upgraded our existing factory while building advanced production facilities tailored for online weight-based sales of premium Hanwoo products. By smartifying these systems, we minimize product loss and deliver a high-level customer experience.

Premium Australian Beef
Premium Australian Beef

2021 Advanced Manufacturing Robot Pilot Project

We developed an automated logistics system—including transport, refrigerated storage, and shipment—for a real-image online sales platform of pre-sliced Hanwoo beef.

By applying a dynamic pricing system based on quality for secondary pre-sliced cuts, consumers can compare and select products with confidence. Using AI, we automatically classify cuts, calculate fat ratios relative to total surface area, and assign optimal differentiated prices. This process builds a high-reliability big data set, enabling precise analysis and updates, and delivering a premium, data-driven customer experience.

2022 AI Voucher Support Project

We developed an AI-powered solution for online sales of Hanwoo beef with dynamic, quality-based pricing. By analyzing muscle composition and fat content, the system automatically classifies cuts and determines optimal differential pricing for each part. Fat ratios relative to total surface area are calculated for fair and transparent pricing. This process builds a high-reliability big data set, enabling precise analysis, continual updates, and delivering a premium, data-driven customer experience.

Premium Australian Beef
Premium Australian Beef

2023 LINC 3.0 Industry–Academia Joint Technology Development Project

Using real images of Hanwoo beef, we calculate fat distribution maps and analyze influencing factors. We developed technologies for marbling grade assessment based on actual images and for generating fat distribution maps of sliced cuts. Additionally, we created models to analyze correlations between individual cut fat distribution, genetic information, and rearing environment, enabling precision insights for quality evaluation and premium product optimization.

2024 AI-Based Fresh Meat Trimming and Handling Technology Development

We are developing advanced AI-powered solutions for precision meat trimming and automated handling. Using deep learning, our system automatically identifies fat regions, while minimizing meat damage through automated gripping and stabilization. Automated cutting robots perform precise fat removal, guided by AI-generated cutting paths and automated meat movement, ensuring efficiency, consistency, and premium-quality results.

Premium Australian Beef

Awards and Certificates

Premium Australian Beef